Exhibitions are one of the most powerful, versatile and cost-effective marketing tools available. With years of experience, MEDIACOM SOLUTIONS will work closely with you to help make yours a success.
To start, here are our top 10 tips for maximizing your return on investment:
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Set clear, measurable objectives – are you focusing on SALES LEADS, a new product launch, penetrating a new market, or customer loyalty?
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Discuss your options with us – from product display stands to event sponsorships, we can help you decide what configurations best suit your objectives.
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Appoint an exhibition coordinator – to maximize efficiency, appoint one person with overall responsibility for planning and budgeting.
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Read the manual – our comprehensive exhibitor manuals will save you time and money, plus help you to enjoy a hassle-free exhibition.
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Prepare a detailed budget – allocate funds upfront to cover stand design costs and marketing collateral to ensure you have everything you need.
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Invite customers and prospects – sending tickets to your own network is the single most effective way of generating business.
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Promote yourself online – most visitors pre-plan their visit on the event website, so use our web advertising options to let them know you’re there.
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Create a high-impact stand – keep your key messages brief, bold and relevant to your customer needs.
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Train and motivate your stand staff – get your best people on the stand, as their performance is central to the success of your exhibition.
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Chase up your LEADS – you’ll collect LEADS and contacts during the event, so be sure to contact them promptly after the show.